Catching The Worm

 

At launch Steve Jobs, Apple CEO said: "With iPod, listening to music will never be the same again."  And we agree.

Apple's have made it easy for everyone to download MP3s legally with the introduction of iTunes and has become the number one selling brand.

Big names such as Nike and BMW have recognised the cultural significance of the iPod. It has become such an icon, Steven Levy has even wrote a book about it, "The Perfect Thing"

 

Can it keep growing at such a rate is anyone's guess but... 

it was only this month the Daily mail reported.

"Hundreds of people descended on Liverpool Street station for the biggest ever turnout for the latest internet craze - mobile clubbing.
Armed with MP3 players loaded with favourite tracks the "clubbers" arrived on the concourse just after 7pm last night. Students, business people and office workers danced in silence as they listened to their iPods among commuters listening to announcements about late trains."

 

So far we have seen the iPod range grow with the, iPod shuffle and iPod nano and the many iPod accessories.

All in all not bad for a 5 year old product.